Joie is a Californian brand that evokes a feminine, effortless elegance for the contemporary women, a brand that is what I call affordable chic. And what I mean by affordable chic is that they have clothes that are very much down to earth understated elegant on its aesthetics and not too expensive but not cheap at all on its price point. Joie is indeed one of my favorite American brands. Love to shop there when I am in New York. And they show their collections during Paris Fashion Week that is happening now. For Fall 2019, here are 6 looks that could go straight to someone’s real life lookbook.
The pieces that most called my attention were the dresses. They all could go from day to night by changing the accessories. Think flat sandals, ballerina flats, wedges and boots for day and heeled boots, high-heel sandals, peep toes or a striking flat sandal (or ballerina flats) for night. And the purse should follow the same vibe. Actually if you decide to wear those boots to any of the dresses, you could go day through night with the look. The purse would give a better idea if you are dressing it a little down or up.
And if the weather gets colder, you can always wear a warm coat or a cardigan on top of it. Stockings are also a good warm option as well.
Among the dresses a good idea for a pants’ look. A blouse with a sweater vibe and cropped pants with mid ankle boots. Very Californian chic, I would say.